From the journal

At Just Add Milk we love brands that promote ethical ideals or support the wider issues going on in the world and WWF is one such brand. As the world’s leading independent conservation organisation, WWF have been working for 60 years to protect wildlife and reduce human impact on the environment and now thanks to their Cub Club, you too can support this amazing cause.

Even from birth, your baby’s sense of touch is highly developed and a great way for them to start understanding the world around them. Their mouth, in particular, is very sensitive to different textures and temperatures so you'll probably notice your baby putting things in their mouth and this is completely natural as it is one of the best ways for them to learn about new textures, provided whatever they are trying to suck or chew on is baby friendly. 

If you are expecting a baby in the New Year this is a very exciting (and busy!) time for you. There’s lots to be done but more to look forward to and getting prepared with all the right equipment, clothing and accessories now will help to ensure that you stay calm and prepared in the weeks leading up to the new arrival. If you want to get away from the mass produced, stereotypical and sometimes plain offerings of the high street, we’ve got you covered. 

If you are expecting a new arrival to the extended family before Christmas or you have close friends who are about to become new parents then all of the focus might be on the baby. Whilst this is totally to be expected, new parents have got a tiring road ahead of them especially at this time of year, so why not brighten up their day with some of our last minute gift ideas for new mums?

Keeping your baby’s feet cosy and protected when they start moving around is a tough job, but baby shoes are up to the challenge! From the first booties you choose to complement that cute special occasion outfit to first shoes that are suitable for little ones who are getting ready to take their first steps, there are lots of styles, designs and fabrics to choose from. 

Christmas is coming and it’s time to shop for the most exciting recipients on your list - toddlers! No longer babies, these walking, talking little ones are continually interacting with the world around them, exploring new experiences and getting stuck into everything, which gives you plenty of gift opportunities. 

Playing might sound like fun but it actually performs a really important role in the development of babies and young children. As infants develop at such a rapid rate they need to be given plenty of opportunity to play, particularly with sensory toys that will expose them to a wide range of colours, shapes, sounds and textures to help them learn about the world around them.

Buying new baby gifts is always an exciting venture as you ‘ooh’ and ‘aah’ over the cute little romper suits and teeny tiny first shoes, but there is something that is even better - baby’s first Christmas!

Behind this lovely shop is a team of individuals striving for you to have a wonderful shopping experience, filled with delights that are not only beautiful and high quality but also ethically sourced.

Planning and decorating the nursery is one of the exciting milestones of the pending arrival of a new baby, but it can often feel a little overwhelming too! We’ve put together a collection of décor and must-haves from around the world, and each one can be found in our beautiful online boutique.

Teething can be a real pain (no pun intended!). It can be a really difficult time for both parents and baby. Every baby is different, and the NHS website offers a number of tips to help you find something that works for your baby.

Weaning can be an exciting but also sometimes an anxious time for new parents! The current guidelines from the NHS say to wait until your child is “around 6 months old - this gives them time to develop properly, so they can cope with solid food”.